Sunday 17 June 2012

Transgender TV Ad Ruled Offensive


The Paddy Power TV advert featured trans gendered women at Cheltenham Festival Complaints over an advert for bookmaker Paddy Power featuring transgender people have been upheld by the Advertising Standards Authority (ASA). The TV advert shown in February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares". The ASA investigated 92 complaints that the advert was offensive and condoned harmful discriminatory behaviour. It ruled that it must not be shown again in its current form.
http://www.bbc.co.uk/news/uk-england-gloucestershire-18075633

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